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FAO Schwarz

Toy store in New York

Travel Tips

Experience the magic of the store's attractions and take the Toy Soldier Tour. 1

Don't miss the dance-on piano for a memorable experience. 2

Introduction

History

  • ๐Ÿ“œ Founded: Established in 1862 by Frederick August Otto Schwarz in Baltimore.
  • ๐Ÿ™๏ธ NYC Move: Moved to New York City in 1870, with several relocations since.
  • ๐ŸŽฅ Pop Culture: Featured in the 1988 film 'Big' and inspired 'Duncan's Toy Chest' in 'Home Alone 2'.
  • ๐Ÿข Rockefeller Center: Current flagship store opened at 30 Rockefeller Plaza in November 2018.
  • ๐Ÿ“‰ Financial Struggles: Filed for bankruptcy twice in 2003 and closed its Fifth Avenue location in 2015.
  • ๐Ÿ”„ Ownership Changes: Acquired by Toys 'R' Us in 2009, then by ThreeSixty Group in 2016.

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In-Store Experiences

  • ๐Ÿ” Jellycat Diner: Offers New York favorites like burgers, hotdogs, and pizza. Includes a plush food item and other goodies for $45.
  • ๐Ÿง  Crazy Aaronโ€™s CrazyCreator: Create custom thinking putty or a Land of Dough cup for $25.
  • ๐Ÿ‘— Barbie Styled By You: Customize a Barbie or Ken doll with outfits and accessories for $75.
  • ๐Ÿ‘ถ FAO Schwarz Adoption Agency: Adopt a baby doll with a swaddle and adoption certificate for $130.

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Products

  • ๐Ÿงธ Plush Toys: Large assortment of plush animals, including life-sized stuffed animals.
  • ๐ŸŽฒ Games: Hand-crafted luxury games and vintage bookshelf versions from WS Game Company.
  • ๐Ÿชต Wooden Toys: Sustainable and durable wooden toys from Tender Leaf Toys.
  • ๐ŸŽง Toniebox: Screen-free digital listening experience for kids.
  • ๐Ÿ›๏ธ Exclusive Collections: Includes collaborations like Posh Peanut x Barbie.

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Location and Accessibility

  • ๐Ÿ“ Address: 30 Rockefeller Plaza, New York, NY, United States.
  • ๐Ÿš‡ Public Transit: Accessible via 47-50 Streets Rockefeller Center Station.
  • ๐Ÿ•ฐ๏ธ Operating Hours: Typically open from 10 AM to 7 PM, but check the website for current hours.
  • ๐Ÿ“ž Contact: Available on the official website for inquiries.

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Visitor Tips

  • ๐ŸŽน Piano Experience: Don't miss the giant piano keyboard mat from the movie 'Big'.
  • ๐Ÿงธ Photo Ops: Take pictures with oversized stuffed animals and the musical clock tower.
  • ๐ŸŽ„ Holiday Visits: Visit during the holidays for fabulous decorations and festive atmosphere.
  • ๐Ÿฌ FAO Schweetz: Check out the candy shop for bulk candy in life-sized toy containers.
  • ๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘ Family-Friendly: Ideal for families with children, offering a variety of interactive experiences.

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Travel Information
๐Ÿ“žย ย ย Phone: (800) 326-8638
๐ŸŒย ย ย Website: http://faoschwarz.com/
๐Ÿ•’ย ย ย Hours: See hours
๐Ÿ“ย ย ย Address: 30 Rockefeller Plaza, New York, NY 10111

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