Google Search Usage

Generated with sparks and insights from 74 sources

Introduction

Google processes approximately 5.9 million searches every minute, translating to about 8.5 billion searches per day.
Google holds a dominant 91.54% share of the global search engine market.
63% of Google searches in the U.S. occur on mobile devices.
Top-ranking Google search results have a 22.4% click-through rate on mobile.
Google's search index is over 100,000,000 GB in size, constantly updated by web crawlers.
15% of daily Google searches are brand new, highlighting the platform's dynamic nature.
Google's autocomplete feature reduces typing by 25%, saving significant time for users.

Google processes 5.9 million searches every minute, equating to 8.5 billion searches per day.
This translates to approximately 3.1 trillion searches per year.
The volume of searches highlights the extensive use and reliance on Google for information.

Google holds a 91.54% share of the global search engine market.
Bing is the closest competitor with a 3.19% market share.
Google's dominance is even more pronounced on mobile, with a 95.16% market share.
In Europe, Google's market share is 91.91%, and in Africa, it is 97.53%.

63% of Google searches in the U.S. occur on mobile devices.
Google has switched to mobile-first indexing, meaning it now crawls and indexes pages from a mobile perspective.
Top-ranking search results on mobile have a 22.4% click-through rate.
Users take more time to make decisions on mobile compared to desktop.

Google's search index is over 100,000,000 GB in size.
The index is built through web crawlers that systematically move from webpage to webpage.
Google's crawlers are constantly at work to ensure the data in its index stays up to date.

77% of consumers use Google when looking for local business information.
21% of people in the U.S. use the internet to find a local business each day.
Google Maps searches for 'shopping near me' increased globally by over 100% in 2022.
60% of smartphone users have contacted a business directly using search results.

Half of the U.S. population uses voice search each day.
Most voice searches are related to weather, music, and news.
Google Lens is used for 12 billion searches every month.
Voice search is especially popular with younger adults, with 58% of consumers between 25 and 34 using it daily.