Licensing Expo 2007 Major Studios

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Introduction

Event Overview: Licensing Expo 2007 was held from June 19-21, 2007, at the Javits Convention Center in New York.
Major Studios: Warner Bros., Sony Pictures, 20th Century Fox, Paramount Pictures, and DreamWorks Animation were among the major studios promoting their upcoming films and properties.
Key Highlights: The event featured over 500 exhibitors and attracted more than 20,000 attendees, including high-profile manufacturers, retailers, and marketers.
Paramount Licensing: Paramount Pictures established a new licensing division to oversee operations for Paramount Pictures, Paramount Vantage, DreamWorks, Nickelodeon Movies, and MTV Films.
Disney's Presence: Disney focused on its Disney Channel properties, including 'Hannah Montana' and 'Playhouse Disney' block for preschoolers.
Warner Bros. Focus: Warner Bros. highlighted its major 2008 movie releases, including 'Speed Racer' and 'The Dark Knight'.
DreamWorks Animation: Promoted 'Kung Fu Panda' and 'Madagascar 2', with strong interest from licensees and retailers.
Sony Pictures: Decorated its booth with a 'Cloudy with a Chance of Meatballs' theme, promoting its 2009 CG-animated movie.

Dates: The Licensing Expo 2007 was held from June 19-21, 2007.
Location: The event took place at the Javits Convention Center in New York.
Attendance: The expo attracted more than 20,000 attendees, including high-profile manufacturers, retailers, and marketers.
Exhibitors: Over 500 exhibitors showcased their properties and products.
International Presence: Attendees from more than 82 countries were expected to walk the show floor.

Warner Bros.: Promoted upcoming films and properties.
Sony Pictures: Highlighted its 2009 CG-animated movie 'Cloudy with a Chance of Meatballs'.
20th Century Fox: Participated in promoting their upcoming films.
Paramount Pictures: Established a new licensing division to oversee operations.
DreamWorks Animation: Promoted 'Kung Fu Panda' and 'Madagascar 2'.
Disney: Focused on Disney Channel properties and Playhouse Disney block.
Universal Studios: Showcased properties through its new agent, The Beanstalk Group.
MGM Consumer Products: Debuted 'Storm Hawks' and introduced 'Pink Panther & Pals'.

Exhibitors: Over 500 exhibitors showcased their properties and products.
Attendees: More than 20,000 high-profile manufacturers, retailers, and marketers attended.
International Representation: Attendees from more than 82 countries were expected.
New Licensing Divisions: Paramount Pictures established a new licensing division.
Digital Integration: Disney supported its Disney Fairies brand with a website generating 25 million page views.

New Division: Paramount Pictures established a new licensing division.
Oversight: The division oversees operations for Paramount Pictures, Paramount Vantage, DreamWorks, Nickelodeon Movies, and MTV Films.
Categories: The division will oversee consumer products, book publishing, themed restaurants, theme parks, live stage plays, and film-clip licensing.
Initial Programs: Programs are being developed for 'Beowulf', 'Stardust', and 'Blades of Glory'.
Leadership: The division is led by EVP of licensing Michael Bartok.

Focus: Disney focused on its Disney Channel properties.
Key Properties: Included 'Hannah Montana' and Playhouse Disney block for preschoolers.
Digital Integration: Supported Disney Fairies brand with a website generating 25 million page views.
Customization: Plans to launch a similar site for 'Cars' in the future.
Merchandise: Potential for online-distributed custom and personalized merchandise.

Major Releases: Highlighted its major 2008 movie releases, including 'Speed Racer' and 'The Dark Knight'.
Classic Animation: Relaunching characters from classic animation, such as Tweety and Pebbles.
Preview: Previewed 'Where the Wild Things Are'.
Fashion Collection: Introduced a new fashion collection based on classic animation character Tweety.
Booth: Decorated with themes from upcoming movies and classic characters.

Key Promotions: Promoted 'Kung Fu Panda' and 'Madagascar 2'.
Licensees: Strong interest from licensees and retailers.
Master Toy Licensee: Announced Mattel as the master toy licensee for 'Kung Fu Panda'.
Boutique Program: 'Bee Movie' will include specialty toys and apparel as well as a honey promotion.
Franchise: Positioning 'Shrek' as an ongoing franchise with new themes and merchandise.

Booth Theme: Decorated with a 'Cloudy with a Chance of Meatballs' theme.
Promotion: Promoted its 2009 CG-animated movie 'Cloudy with a Chance of Meatballs'.
Upcoming Films: Highlighted upcoming films and properties.
CG-Animated Movie: Focused on promoting the 2009 release.
Engagement: Attracted interest from attendees and potential licensees.