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  • Definition: A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

  • Types: Logos can be abstract, figurative, or include text (wordmarks).

  • Importance: Logos are crucial for brand identity and recognition.

  • Creation: Involves understanding the brand, brainstorming, sketching, testing, refining, and finalizing the design.

  • Tools: Various free and paid tools are available for logo creation, including Adobe Express, Canva, and Designhill.

Definition [1]

  • Origin: The term 'logo' is derived from the Greek words 'logos' (word) and 'typos' (mark).

  • Purpose: Logos are used to promote public identification and recognition of a brand or product.

  • Historical Use: Initially used in hot metal typesetting, where a logotype was one word cast as a single piece of type.

  • Modern Use: Today, logos are synonymous with a company's trademark or brand.

Types [1]

  • Abstract Logos: These are non-representational and use shapes and colors to create a unique image.

  • Figurative Logos: These include recognizable images or symbols that represent the brand.

  • Wordmarks: These logos consist of the brand name written in a unique typeface.

  • Combination Marks: These logos combine both text and a symbol or icon.

  • Emblems: These logos have text inside a symbol or icon, often resembling a badge or seal.

Importance [1]

  • Brand Identity: Logos are central to a brand's identity and help in creating a visual representation of the brand.

  • Recognition: A well-designed logo helps in the immediate recognition of a brand.

  • Trust: Consistent use of a logo builds trust and loyalty among consumers.

  • Differentiation: Logos help differentiate a brand from its competitors.

  • Marketing: Logos are used in various marketing materials, enhancing brand visibility.

Creation Process [2]

  • Understand the Brand: Know the brand's values, mission, and target audience.

  • Brainstorm: Generate words and ideas that describe the brand.

  • Sketch Ideas: Create rough sketches based on the brainstormed ideas.

  • Test Sketches: Test the top sketches with the target audience.

  • Refine: Refine the chosen sketch based on feedback.

  • Develop Layout: Use a design platform to create the final logo layout.

  • Color Options: Choose versatile color options that align with the brand.


  • Adobe Express: Offers a free logo maker with thousands of templates and images.

  • Canva: Provides custom templates and a drag-and-drop logo maker.

  • Designhill: Features an AI logo generator tool for creating high-quality logos.

  • BrandCrowd: Offers a library of professionally designed logos for customization.

  • Looka: Known for its ease of use and trusted by over 20 million businesses.

  • Allows users to design and download high-quality logos for free.

  • Vistaprint: Provides tools for editing existing logos.

Related Videos


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<div class="-md-ext-youtube-widget"> { "title": "How to Make a FREE Logo in 5 Minutes", "link": "", "channel": { "name": ""}, "published_date": "Jun 10, 2020", "length": "" }</div>