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Introduction

  • Overview: The Manila Fashion Festival (MFF) is a major bi-annual fashion event held in Manila, Philippines, showcasing both local and international designers.

  • Inauguration: The festival was inaugurated in 2014 by Art Personas, Inc. in partnership with One Globe Ltd.

  • Frequency: The event is held twice a year, featuring collections for both Fall/Winter and Spring/Summer seasons.

  • Renaming: In 2018, the event was renamed to Panasonic Manila Fashion Festival (PMFF) following a sponsorship deal with Panasonic.

  • Venues: The primary venue for the festival is the Edsa Shangri-La Manila, although it has also been held at the Green Sun Hotel and Marquee Tent.

  • Notable Designers: The festival has featured prominent designers such as Renan Pacson, Sassa Jimenez, Mark Bumgarner, and Vania Romoff.

  • Innovations: The festival has introduced concepts like 'See Now, Buy Now' and has collaborated with international entities like the Embassy of Netherlands and AirAsia.

History [1]

  • Founding: The Manila Fashion Festival was founded in 2014 by Art Personas, Inc. in partnership with One Globe Ltd.

  • First Show: The inaugural show was held on November 11-14, 2014, at the Green Sun Hotel.

  • Early Success: The first show featured designs from ARIN and collections from designers like Renan Pacson and Sassa Jimenez.

  • Best Fashion Show: The inaugural show was voted as the Best Fashion Show of 2014 by Stylebible.ph.

  • Transition: The festival is now organized by GO Lifestyle Group, which has introduced new innovative elements.

Key Features [1]

  • Bi-annual Event: The festival is held twice a year, showcasing collections for Fall/Winter and Spring/Summer.

  • Venue: The primary venue is the Edsa Shangri-La Manila, with past events held at the Green Sun Hotel and Marquee Tent.

  • Naming Sponsor: Since 2018, Panasonic has been the naming sponsor, leading to the event being renamed to Panasonic Manila Fashion Festival.

  • Innovative Concepts: The festival has introduced the 'See Now, Buy Now' concept, allowing attendees to purchase designs immediately.

  • Educational Component: The festival hosts graduation shows from fashion schools like iAcademy and SoFA Design Institute.

Notable Designers [1]

  • Renan Pacson: Known for his avant-garde designs.

  • Sassa Jimenez: A prominent designer featured in the inaugural show.

  • Mark Bumgarner: A celebrated designer who has showcased multiple collections.

  • Vania Romoff: Known for her elegant and sophisticated designs.

  • Jerome Salaya Ang: Featured in the Fall/Winter 2015 collections.

  • Happy Andrada: Another key designer from the Fall/Winter 2015 collections.

  • Randy Ortiz: Showcased in the Spring/Summer 2016 collections.

  • Joy Chicano: Winner of Project Runway Philippines Season 4, featured in the Spring/Summer 2016 collections.

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Recent Developments [1]

  • Renaming: The event was renamed to Panasonic Manila Fashion Festival in 2018.

  • Eighth Season: Featured designers from Cebu and Davao regions with their Fall/Winter 2018 collections.

  • Ninth Season: Held in October 2018, featuring over 40 local designers and a handful from Southeast Asia.

  • Tenth Season: Held in April 2019 with the theme 'Fashion Formation Decoded' and co-presented by Zilingo.

  • Fifth Anniversary: Celebrated in October 2019 with the theme 'Celebrate Fashion, Celebrate Life'.

Collaborations [1]

  • Embassy of Netherlands: Collaborated for the 'MFF Now' collections in October 2016.

  • AirAsia: Partnered for the 'MFF Beyond' collections in October 2017.

  • Panasonic: Became the naming sponsor in 2018, leading to the renaming of the festival.

  • San Mig Light: Sponsored the fifth anniversary season in October 2019.

  • Philippine Textile Research Institute: Presented a show during the fifth anniversary season with designs by Yong Davalos.

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Event Highlights [1]

  • Inaugural Show: Held in November 2014 at the Green Sun Hotel, featuring designs from ARIN.

  • Fall/Winter 2015: Showcased from March 19 to 22, 2015, featuring designers like Jerome Salaya Ang and Happy Andrada.

  • Spring/Summer 2016: Held from October 23 to 25, 2015, featuring Randy Ortiz and Joy Chicano.

  • Fall/Winter 2016: Held from April 11 to 14, 2016, featuring collections from 25 designers.

  • Eighth Season: Held from April 10 to 13, 2018, featuring designers from Cebu and Davao.

  • Ninth Season: Held from October 16 to 19, 2018, featuring over 40 local designers.

  • Tenth Season: Held in April 2019 with the theme 'Fashion Formation Decoded'.

  • Fifth Anniversary: Celebrated in October 2019 with the theme 'Celebrate Fashion, Celebrate Life'.

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