Generated with sparks and insights from 29 sources

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Introduction

  • Origin: The dress phenomenon began in February 2015 when a photograph of a dress was posted on Facebook by Cecilia Bleasdale, the mother of a bride-to-be.

  • Color Debate: The dress was actually blue and black, but many people perceived it as white and gold due to the photograph's lighting conditions.

  • Viral Spread: The image went viral after being reposted on Tumblr, leading to widespread debate and media coverage.

  • Scientific Explanation: Differences in color perception are attributed to how the brain processes colors under different lighting conditions.

  • Retail Impact: The dress was sold by Roman Originals, which saw a surge in sales and even created a one-off white and gold version for charity.

Origin [1]

  • Photograph: The phenomenon started with a photograph taken by Cecilia Bleasdale of a dress she intended to wear to her daughter's wedding.

  • Initial Perception: The dress was perceived differently by various people, with some seeing it as blue and black and others as white and gold.

  • Facebook Post: The photograph was initially posted on Facebook, where the debate began among friends and family.

  • Tumblr Repost: The image was later reposted on Tumblr by Caitlin McNeill, leading to a wider audience and viral spread.

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Viral Spread [1]

  • BuzzFeed Involvement: BuzzFeed's social media team played a significant role in spreading the image by creating a poll and sharing it widely.

  • Twitter Hashtags: Hashtags like #whiteandgold, #blueandblack, and #dressgate were used to discuss the dress on Twitter.

  • Global Reach: The debate quickly spread internationally, with discussions in multiple languages and media coverage worldwide.

  • Record Traffic: The BuzzFeed article about the dress set a new record for concurrent visitors, peaking at 673,000.

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Scientific Explanation [1]

  • Color Perception: The differences in perception are due to how the brain processes colors under different lighting conditions.

  • Chromatic Adaptation: The brain's chromatic adaptation to daylight hues plays a role in how the dress is perceived.

  • Studies: Various studies have been conducted to understand the phenomenon, including one published in Current Biology involving 1,400 respondents.

  • Neuroscientific Insights: Researchers like Bevil Conway and Pascal Wallisch have provided insights into the neural mechanisms behind the differing perceptions.

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Retail Impact [1]

  • Roman Originals: The dress was designed and manufactured by Roman Originals.

  • Sales Surge: The retailer experienced a major surge in traffic and sold out of the dress within 30 minutes after the image went viral.

  • Charity Auction: Roman Originals created a single white and gold version of the dress for a Comic Relief charity auction.

  • Media Appearances: The dress was featured on various media platforms, including The Ellen DeGeneres Show.

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Public Response [1]

  • Media Coverage: The dress received extensive media coverage, with articles and discussions on various platforms.

  • Social Media: The debate was widely discussed on social media, with millions of tweets and posts.

  • Humorous Takes: Some articles humorously suggested that the dress could prompt an existential crisis or harm interpersonal relationships.

  • Scientific Interest: The phenomenon attracted the attention of scientists and researchers, leading to studies and publications.

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